As Gravity Stack embarks on an exciting new chapter with its recent rebrand, it’s essential to reflect on its evolution. The images below capture the previous branding elements that have been pivotal in the company’s journey and transition through to concepts and final concept selection and implementation to various mediums.
Aim and Problem:
The primary aim was to address Gravity Stack’s outdated logo, which lacked representation of their leadership in AI-driven legal solutions. The old branding failed to convey the company’s forward-thinking approach and commitment to the future of AI in legal services, necessitating a transformation that aligned with their innovative identity.
Activities:
The rebrand process began with a deep understanding of Gravity Stack’s background and pain points. By creating detailed personas representing key stakeholders and clients, we identified how users engaged with the company. Further research informed the design strategy, ensuring the new brand accurately reflected their mission and vision.
Outcomes:
Leveraging insights from past experiences with Gravity Stack’s old brand, we developed and refined several concept ideas. These were enhanced into a final design that resonated with their identity. The rebranding was successfully implemented across various formats, ensuring consistency and impact across all touch-points.
Benefits:
The rebrand delivered a sharp, impactful logo that clearly communicates Gravity Stack’s leadership in AI and legal technology. The new branding not only modernizes their image but also positions them as an innovative force in the legal industry, enhancing client engagement and reflecting their commitment to future growth.
Gravity Stack: Rebrand Concept 1
This Gravity Stack logo concept features a modern, minimalist design with a sleek font and a dynamic, abstract shape on the right, representing AI-driven innovation. The color palette is cool and sophisticated, blending shades of gray and blue, symbolizing professionalism, technology, and forward-thinking. The overall concept reflects Gravity Stack’s commitment to integrating cutting-edge AI into legal services.
Stacked logo variations along with other AI abstract images followed by various stationery pieces.
Gravity Stack: Rebrand Concept 2
This Gravity Stack logo features a clean, modern design with a bold, sans-serif font. The blue background symbolizes trust and professionalism, while the lighter blue in the word “Stack” adds depth, reflecting the company’s innovative, AI-driven approach. The logo conveys a sleek, contemporary identity aligned with Gravity Stack’s forward-thinking vision.
Gravity Stack: Rebrand Concept 3
